When I graduated from the once small Kennesaw State College in 1988, airbrushed graphics were still a go tool medium, computer graphics were just entering the scene ( at least on our art hall) and many offices still used paste up imagery and white out to prepare flyers and bulletins. It was common practice for the average office to prep their print specs and get them to the local printer to meet the weekly or bi-weekly deadline. The next ten to twenty years became a blur to me as before I knew it, some of my local printer contacts were beginning to utilize pre-drawn "clip art imagery" for a quick turn around and while some still called on me for my own original pen and ink drawings, I found myself competing with catalogs and various artist' programs slam full of "clip art".
Let us fast forward to our technical savvy world of today where advertising , marketing and business has changed ever so greater and continues to modify business visibility on an exponential level. Obviously, digital print and a multiple of variables within that very "word" have made some things much easier for the personal and business world. From folks creating their own logos, writing and promoting their own books to developing their own films , the world of business/creativity has changed almost too fast. Now, to my point... Obviously, since I am in the business of graphic art and illustration , one of my goals in working with my customer base is to demonstrate that original, unique visual imagery can be the mainstay for any given assignment: story boards, power point display , large scale graphics or imagery for T shirts-no project is off limits. Why not attain graphics that are truly one of a kind and solely for your business instead of imagery that anyone can find, buy or steal off the internet? Take a look at my working example at the top of this blog of a "Gospel Map" which I re-drew for a local church . They wanted to improve on the imagery originally on file( the clip art map to our left) and replace it with something more unified across the page ( i.e., all art from the same artist). The client DID NOT want nor need something of the "Sistine Chapel" quality but they DID need something creative and fun , especially since the piece was to be used in sharing with children. Clip art can still be the go to tool for many offices and projects but it does NOT have to be the only option. If you have a project which requires some manner of visual story telling , instruction or advertising, consider giving me a call at Workhorse Art; I can work within most required budgets and produce imagery to your office expectations in a quick and quality oriented manner. Thanks for reading! Jerry Jones, Workhorse Art, 404 406 3084 / info@artbygvjones.com |
AuthorGerald Jones Archives
January 2024
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